Costly Selling Mistakes |
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Selling your home can be a nerve racking, exhausting experience. Last minute calls, inconvenient showings, price adjustments,
and the uncertainties of being stuck with a house that doesn't sell for months can all take their toll. If you are
not completely prepared you could end up losing thousands of dollars in profit!
The difference between a profitable, smooth transaction and a miserable experience is often a fine line. The majority of home
selling nightmares are caused by a lack of knowledge. This report is designed to make you aware of the common mistakes that
cost sellers serious money.
- IMPROPER PRICING Set the price too high and it will not sell. It becomes, what real estate agents call
a "stale listing." On the other hand, price it too low and you may give away thousands of dollars. Either way
you lose. Setting the appropriate price involves the evaluation of numerous different factors...and it's critical!
- BAD HOUSEKEEPING The prospective homebuyer's first impression is the most important. An unbelievable amount
of home sales have been lost to unmowed lawns, cluttered rooms, bad stains, dirty kitchens and bathrooms, unpleasant
odors, etc. Imagine you are the buyer and clean your home from top to bottom.
- FAILURE TO MAKE REPAIRS Often even minor improvements will yield as much as three to five times the repair
cost at the time of sale. There are literally thousands of homes for sale, and buyers buy what they see. Seemingly
small fix-up jobs can make the difference between a closed sale at top dollar and a home that languishes on the
market for months on end.
- POOR SHOWING TECHNIQUES Your home should be neat and clean, but that's just the beginning. There are lots
of little details that make a big difference. For example, turn your oven on warm and put a dish with a tablespoon
of Vanilla in the oven. It will make your kitchen smell delightful and create a positive atmosphere. Knowing
exactly what to say and do when buyers come through your home is crucial. A
Yellow Sign sponsor can give you more information on these techniques.
- RELYING ONLY ON TRADITIONAL SALES METHODS Sellers who are innovative and willing to offer new strategies of
attracting homebuyers will always outperform those who rely on traditional methods. Today’s market demands around the
clock advertising exposure, and response-generating marketing techniques.
- MAKING SELLING DECISIONS BASED ON EMOTION You must realize that selling your home is a dollars and cents
business transaction. Don't let your emotional ties to your home affect your judgment. Remember, purchasers are not
buying your home, they are buying a house to make into their home.
- FAILURE TO UNDERSTAND MARKET CONDITIONS Just like the stock market, there are current market conditions for
houses as determined by supply and demand. Many buyers shop dozens of homes comparing values, so it is very difficult
to find a buyer willing to pay more than current market value. No single person, firm, or agent has any control over
the market!
- WASTING TIME WITH UNQUALIFIED PROSPECTS Countless hours of valuable time can be wasted showing and negotiating
with "buyers" who can't buy no matter how much they love your house. Buyers should be pre-approved for a loan before
you begin dealing with them.
Being armed with the right knowledge can make all the difference in how your home sale turns out. Make the right
decisions. A little time spent now can save many hours of frustration down the road!
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